The Art of Sales with Piano Matchmaker Erica Feidner, Morrissette Institute for Entrepreneurship


Inc.com called her one of the “10 Greatest Salespeople of All Time.”

For 13 years, Erica Feidner was a sales representative (later elevated to Executive Sales Representative) at the prestigious high-end piano maker, Steinway & Sons., where she sold over $40 million worth of instruments.

Feidner’s fascinating journey has been spotlighted across print and visual media, featured in Forbes, Canadian Business, Smart Money, Men’s Health, A&E, The Food Channel, CNN, and The Hallmark Channel.

In this special episode, Eric Janssen speaks with Feidner about her long love affair with music and her approach to the art of sales.

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